Advertising Age Article Abstract
ExtenZe Hires Johnson as Pitchman
Ex-NFL Coach to Help Position $150M Male-Enhancement Brand as Mass-Market Product
BATAVIA, Ohio (AdAge.com) -- It takes a big man to admit he uses a male-enhancement supplement, and apparently former Dallas Cowboys head coach and current "Fox NFL Sunday" host Jimmy Johnson is just the guy. Mr. Johnson has just signed on as pitchman for late-night direct-response TV advertising staple ExtenZe in a new campaign breaking Monday. ...