You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Should Cannes' New Ad Award Be Called The Crispin? Lions Adds 'Independent Agency of the Year' Honor at 2010 Festival By Nick Parish, Published on February 05, 2010 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.