Advertising Age Article Abstract
Burger King's 'Superfan' Might Just Be Your Grandma
Amid Slipping Sales, Fast Feeder Is Now Courting Women, 'Twlight' Groupies After Laser-Like Focus on Young Men
CHICAGO (AdAge.com) -- After years of talking about how it's targeting young males who consume prodigious amounts of fast food, Burger King's description of its target has recently become a lot more expansive. ...