Advertising Age Article Abstract
Pay-for-Inquiry Ad Model Gains Modest Traction at Newspapers
Publishers Emulate Pay-Per-Click, Experiment With Move Away From CPM Model With Campaigns for Marvin, DirecTV
NEW YORK (AdAge.com) -- Newspapers' resistance to pay-per-inquiry advertising may be beginning to crack a little for an industry beset by recession, digital competition and other changes. ...