Advertising Age Article Abstract
Marketers Exhibit Cad-Like Behavior at the RFP Ball
We're Not Asking to Get Married, but Some Basic Respect Would Be Nice
Even though RFPs precede an actual business relationship, they contain an implied transaction: We'll invest heavily in time, brainpower and, yes, emotion to demonstrate how we can move your business forward. Your end of the bargain is to acknowledge that contribution at each step of the process. ...