Advertising Age Article Abstract
Does MTV's New Logo Look Too Mainstream?
Logo Revamp Makes Room for Snooki
LOS ANGELES (AdAge.com) -- For the first time in its 28-year history, MTV has updated its iconic logo. Largely forgoing the network's music heritage, the new three-dimensional design instead showcases MTV's reality-TV talent, such as the casts of "Jersey Shore," "The Buried Life" and "Teen Mom." But is this new look enough for the struggling Viacom brand? ...