You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Super Bowl Top 10 Most-Liked, Most-Recalled Ads Nielsen IAG Ad Ratings: Consumers Like Snickers' 'Betty White' Ad Best , Published on February 09, 2010 18 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.