Advertising Age Article Abstract
Revlon Hands Media Account to MediaCom
Beauty Marketer Splits From Carat Without a Review
NEW YORK (AdAge.com) -- Beauty product marketer Revlon has switched its nearly $100 million U.S. media-planning and -buying account from Aegis' Carat to WPP's MediaCom without a review, executives with knowledge of the situation have confirmed. The split is apparently due to Revlon and Carat being unable to agree to financial terms, executives have said. ...