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Advertising Age Article Abstract

The Lost Art of Keeping Your Word

Grandfatherly Advice or Not, It's Right to Do What You Say You're Going to Do

By: Joe Hodas
Published: February 11, 2010

There is an opportunity for all of us to make a deep and lasting impression by simply keeping our word. But it's unbelievably difficult to do at times. Still, it's worth the effort. ...

Full Article Word count: 916

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