Advertising Age Article Abstract
Don't Like Product Placement? Here's Why It's Your Fault
From Networks Loosening Rules to Consumers Zapping Ads, Content Can't Fend Off Invasion
NEW YORK (AdAge.com) -- The Association of National Advertisers' annual TV & Everything Video Forum is supposed to be a place where marketers gather to figure out where the business of TV advertising is going. That quest has yet to be completed. But this year, advertisers had no trouble showing us where TV has already gone. ...