You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Don't Like Product Placement? Here's Why It's Your Fault From Networks Loosening Rules to Consumers Zapping Ads, Content Can't Fend Off Invasion By Brian Steinberg, Published on February 11, 2010 20 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.