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Advertising Age Article Abstract

Patron Launches Review for $50 Million Account

Incumbent Richards Group Not Expected to Participate

By: Rupal Parekh
Published: February 11, 2010

NEW YORK (AdAge.com) -- Patron Spirits Co. has launched a fast-moving search for a new creative agency to handle its premium tequila brand's $40 million to $50 million ad account, according to people familiar with the situation. ...

Full Article Word count: 377

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