You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Celeb Dieters: What Happens When the Pounds Creep Back? As FTC Steps Up Scrutiny, Subway, Others Face Extra Marketing Challenges When Famous Faces Regain Weight By Emily Bryson York, Published on February 15, 2010 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.