You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Body Wash Beat the Bar in Battle of the Bathing Products Thanks to Men Converting From Solid Irish Spring to Bottled Old Spice, the Category Is No.1 for the First Time By Jack Neff, Published on February 15, 2010 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.