Advertising Age Article Abstract
Why It's Still Your MTV, According to Judy McGrath
CEO Talks About Logo Redesign, 'The Situation' and Why MTV Networks Isn't Seeking Online Acquisitions
LOS ANGELES (AdAge.com) -- No one has seen more changes to the MTV brand than Judy McGrath, started with the network in 1981 as a copywriter and is now CEO of MTV Networks. Ad Age caught up with Ms. McGrath for an exclusive Q&A about the future of the MTV brand, why the company's won't make any digital acquisitions in 2010 and the Catch-22 of "Jersey Shore." ...