You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why P&G's $57 Billion Bet on Gillette Hasn't Paid off Big -- Yet Five Years and One Recession Later, Company Says Value Is There but Hidden By Jack Neff, Published on February 15, 2010 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.