Advertising Age Article Abstract
Which Super Bowl Advertisers Really Bettered Their Buzz?
One More Postmortem Identifies the Brands That Benefited -- and Those That Lost Luster
NEW YORK (AdAge.com) -- Despite becoming the most-watched event in TV history, this year's Super Bowl did not deliver positive buzz for every marketer that advertised during the game. The Colts lost in an upset, but brands such as Ford, Budweiser, KGB, Electronic Arts and Volkswagen also took a beating. ...