You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Pre-Roll Video Ads Still Hated, Here to Stay What Happens When the Most Annoying Format Is Also the Most Effective? By Jim Louderback, Published on February 18, 2010 12 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.