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Advertising Age Article Abstract

JetBlue Marketer to Agencies: Find Me on Twitter

VP Tries to Test Digital Savvy of Shops Pitching Airline's Account

By: Kunur Patel
Published: February 17, 2010

NEW YORK (AdAge.com) -- One basic way agencies can demonstrate digital chops to a potential client? Find him or her on Twitter. That's the lesson to be learned from JetBlue's senior VP-marketing and commercial, Marty St. George, who decided to test agencies currently vying for the airline's marketing account with this tweet: "We're pitching our advertising AOR. Curious on digital savvy ... first test is how many of the agencies will find me on Twitter." ...

Full Article Word count: 278

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