Advertising Age Article Abstract
Gaga, Oooh La La: Why the Lady Is the Ultimate Social Climber
Leveraging Digital Media and Creative Partnerships Makes Artist a Uniquely 2010 Pop Star
LOS ANGELES (AdAge.com) -- As far as breakout musicians go, few artists have had quite the zero-awareness-to-ubiquity time-warp of Lady Gaga. And as far as brands go, few marketers of any kind have leveraged social media the way she has to drive sales of their core product -- in her case, albums and digital singles. ...