You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Digital Marketing Guide: Audience Buying Don't Know RTB From DBO? Here's All You Need to Know to Target and Reach Your Consumers By Kathryn Koegel, Published on February 22, 2010 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.