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Advertising Age Article Abstract

What Will Agencies Look Like in 2015?

Viewpoint: Three Predictions for the Future Agency Model

By: Al DiGuido
Published: February 23, 2010

To say the world of advertising is in flux is a colossal understatement. Call this new reality what you will -- a sea change, a paradigm shift -- it's leaving marketers and agencies alike scratching their heads about the future ad landscape. What will agencies look like a few years from now? Here's where I'm placing my bets. ...

Full Article Word count: 605

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