Advertising Age Article Abstract
What Will Agencies Look Like in 2015?
Viewpoint: Three Predictions for the Future Agency Model
To say the world of advertising is in flux is a colossal understatement. Call this new reality what you will -- a sea change, a paradigm shift -- it's leaving marketers and agencies alike scratching their heads about the future ad landscape. What will agencies look like a few years from now? Here's where I'm placing my bets. ...