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Advertising Age Article Abstract

Olympics' Ice Dancing Couples Top 'Bachelor'

Rash Report: ABC Second as Reality Show Holds Its Audience

By: John Rash
Published: February 23, 2010

MINNEAPOLIS (AdAge.com) -- On NBC's coverage of the Winter Olympic Games, it was all about couples, as ice dancing was the marquee event. But the singles held their own on other networks, particularly on ABC's "The Bachelor," which held its season-to-date average of a 3.9/10 rating and share in the ad-centric adult 18-49 demographic. Still, NBC's Vancouver coverage, while down, was not out, and averaged a first-place 5.4/14. ...

Full Article Word count: 514

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