You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Yahoo Pact Gives Twitter Distribution, Revenue Like Google and Microsoft, Yahoo Will Get 'Fire Hose' of Data By Michael Learmonth, Published on February 23, 2010 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.