You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Most Super Bowl Ads Don't Go Viral Two Weeks After the Game, the Ads Drop Off the List, Replaced By Real Viral Campaigns By Michael Learmonth, Published on February 25, 2010 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.