Advertising Age Article Abstract
Journal's New York Section Gunning for Times Advertisers
Newspaper War for Local Readers and Marketers Begins
NEW YORK (AdAge.com) -- How much of a threat does The Wall Street Journal's New York metro section, still unconfirmed but now expected this April, pose to The New York Times? The Journal's play for new readers and advertisers in the New York area won't be an automatic success, but there are plenty of reasons for the Times to be concerned. ...