You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract An App for That, Too: How Mobile Is Changing Shopping These Six Products Give Retailers a Reason to Be Excited About the Platform By Natalie Zmuda, Published on March 01, 2010 18 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.