You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Cult of Toyota Even After Recalls and Hearings, the Brand Has Die-Hard Loyalists -- and It's Working Overtime to Keep Them By Michael Bush, Published on March 01, 2010 27 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.