Advertising Age Article Abstract
How Jeff Bridges Voice-overs Imperiled Hyundai's Oscars Blitz
Kim Basinger, Richard Dreyfuss and Others Helped Hyundai Comply With Oscars Rules at the Last Second
NEW YORK (AdAge.com) -- Hyundai Motor was all ready to bombard this year's Oscars with a raft of commercials, with seven different spots were locked, loaded and ready to go. Then the company was told its commercials were unfit for air. The problem? Jeff Bridges. ...