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How Jeff Bridges Voice-overs Imperiled Hyundai's Oscars Blitz

Kim Basinger, Richard Dreyfuss and Others Helped Hyundai Comply With Oscars Rules at the Last Second

By: Brian Steinberg
Published: March 01, 2010

NEW YORK (AdAge.com) -- Hyundai Motor was all ready to bombard this year's Oscars with a raft of commercials, with seven different spots were locked, loaded and ready to go. Then the company was told its commercials were unfit for air. The problem? Jeff Bridges. ...

Full Article Word count: 557

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