You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Baby Boomers Can't Be Put in One Box Jerry Shereshewsky Responds to Our List of the 15 Biggest Boomer Brands By Jerry Shereshewsky, Published on March 02, 2010 14 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.