Advertising Age Article Abstract
What to Expect in the Year of the Tiger
Ogilvy PR Execs Scott Kronick and Jamie Moeller Predict China's Future
As China enters the year of the tiger, the country has an air of cautious optimism and energy. According to one popular geomancer, 2010 will be "a dynamic year of sudden opportunities and bold actions," especially compared to this time last year, when the world was in the throes of the global economic crisis. But prickly challenges lie on the horizon for marketers, government officials and consumers. Ogilvy PR executives Scott Kronick (pictured) and Jamie Moeller have identified ten predictions to help marketers understand key issues shaping China's business environment. ...