You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Modelitus' Is the Primary Cause of Toyota's Troubles Automaker Has 36 Models -- and a Misplaced Focus on Growth By Al Ries, Published on March 03, 2010 12 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.