Advertising Age Article Abstract
Soy-Sauce-Flavored Kit Kats? In Japan, They're No. 1
With 18 Other Exotic Flavors, Nestle Takes Product Localization in Country to Culinary Extremes
TOKYO (AdAge.com) -- Western marketers are adept at catering to the tastes of Japanese consumers, with quirky products such as McDonald's Filet-O-Shrimp burgers and a cucumber-flavored soft drink by Pepsi. But Nestle has upped the ante for the most creative only-in-Japan product by creating 19 unique flavors for Kit Kat, one of the best-selling chocolate candy bars in the world and the No. 1 brand confectionery brand in Japan. ...