You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Time to Rewrite the Brand Playbook for Digital Get Rid of Some Old Branding Concepts, Redefine Some and Replace Others By Ana Andjelic, Published on March 04, 2010 35 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.