You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Unplugged' to Return to MTV, Courtesy Starburst Adam Lambert Part of Effort to Help Seminal Music Series Make Comeback as Multiplatform Branded Venture By Andrew Hampp, Published on March 04, 2010 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.