Advertising Age Article Abstract
ComScore Adds TV Exec for Measurement Bid
Web-Measurement Giant Would Very Much Like to Become a TV Player, Too
NEW YORK (AdAge) -- ComScore added some firepower in its bid to extend its media measurement to TV. The analytics firm hired former Arbitron exec Joan FitzGerald as VP-television sales and business development, which means ComScore is knocking at the door of cable, satellite, telco and set-top makers such as TiVo to do business deals for data. ...