Advertising Age Article Abstract
Mazda's Review of $150 Million Advertising Account Deals Another Blow to Doner
Automaker Says 'Zoom Zoom' Tagline to Stay No Matter What
CHICAGO (AdAge.com) -- Embattled independent agency Doner is now facing the potential loss of its biggest piece of business: Mazda. The automaker Friday confirmed its estimated $150 million North American advertising account is in review, and a spokesman told Ad Age the duties up for grabs encompass "basically all the work Doner handles." ...