Advertising Age Article Abstract
Why 'Modern Family' Still Drives Toyota
Product-Placement Deal Struck Well Before Automaker's Massive Recall
NEW YORK (AdAge.com) -- The image seemed jarring: On a February broadcast of ABC's "Modern Family," members of the cast chatted happily while traveling in, of all things, a Toyota. What was one of the nation's most beloved sitcom families doing in a vehicle made by a company undergoing a massive recall? ...