Advertising Age Article Abstract
Carat Picks Up More Work From Pfizer
Pharma Marketer Taps Agency to Handle $250 Million in Media Buying That Was Previously In-house
NEW YORK (AdAge.com) -- Pharma giant Pfizer has consolidated under Carat all of its media buying for Wyeth DTC brands, industry executives say. The additional business was previously handled in-house by the Wyeth division and is estimated to be worth some $250 million in billings. ...