You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Was Lohan's $100M Suit Against E-Trade Crowdsourced? Actress (and her Twitter Followers) Upset Over 'Milkoholic' Comment in Super Bowl Spot By Rupal Parekh, Published on March 09, 2010 59 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.