Advertising Age Article Abstract
Beverage Giants Team Up in Campaign to Remove Soda From Schools
Ad Collaboration Between Coca-Cola, Pepsi, Dr Pepper Hopes to Show Industry in Positive Light
NEW YORK (AdAge.com) -- As the beverage industry comes under assault with proposed sugar taxes in several parts of the county, normally fierce rivals Coca-Cola, PepsiCo and Dr Pepper Snapple Group have begun running print and TV ads touting their joint initiative to remove full-calorie soft drinks from schools across the country. ...