Scroll to Continue

You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

CCTV's New Year Gala Attracts Over 730 Million Viewers

Variety Show Has Huge Audience but Draws Criticism for Heavy Product Placement; Marketers Would Rather Buy Commercials

By Normandy Madden, Published on March 10, 2010 0

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.