You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract CCTV's New Year Gala Attracts Over 730 Million Viewers Variety Show Has Huge Audience but Draws Criticism for Heavy Product Placement; Marketers Would Rather Buy Commercials By Normandy Madden, Published on March 10, 2010 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.