Advertising Age Article Abstract
How Miracle Whip, Plenty of Fish Tapped Lady Gaga's 'Telephone'
Singer's Manager Dishes on All Those Product-Placement Deals (and Lack Thereof) in the Nine-Minute Video
LOS ANGELES (AdAge.com) -- The most-talked about aspect of Lady Gaga's Beyonce co-starring, Jonas Akerlund-directed music video for "Telephone," which premiered Thursday night, was not the singer's flagrant partial nudity, girl-on-girl kissing or mass-murder sequence in a diner featuring Tyrese Gibson. It was the product placement. ...