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How Miracle Whip, Plenty of Fish Tapped Lady Gaga's 'Telephone'

Singer's Manager Dishes on All Those Product-Placement Deals (and Lack Thereof) in the Nine-Minute Video

By: Andrew Hampp
Published: March 13, 2010

LOS ANGELES (AdAge.com) -- The most-talked about aspect of Lady Gaga's Beyonce co-starring, Jonas Akerlund-directed music video for "Telephone," which premiered Thursday night, was not the singer's flagrant partial nudity, girl-on-girl kissing or mass-murder sequence in a diner featuring Tyrese Gibson. It was the product placement. ...

Full Article Word count: 812

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