You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Killian's Giving Away the House in Attempt to Rebuild Market Share MillerCoors' 'Irish' Brew Gets in Touch With Its Roots By Jeremy Mullman, Published on March 15, 2010 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.