Advertising Age Article Abstract
Apple's iPad Ad? Yep, It Went Viral
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NEW YORK (AdAge.com) -- This is where your correspondent eats crow. Last week, I predicted that Apple's "Meet iPad" campaign, which made its debut on TV during the Oscars, wouldn't go viral. Why? Because Apple videos typically don't due to the lock the company keeps on distribution. Sure enough, early on, "Meet iPad" got a slow start. ...