Advertising Age Article Abstract
Tiger Woods Returns With Sponsors' Support
Nike, Gillette, EA Sports Rally Around Beleaguered Golfer
CHICAGO (AdAge.com) -- Tiger Woods is returning to golf, and many of his biggest backers are coming with him. Nike, Gillette and EA Sports all expressed support for Mr. Woods' now public plan to play in April's Masters, although none except EA Sports -- which has already gone ahead and launched a Woods-themed video game for the coming year -- has indicated if or when Mr. Woods will return to a front-and-center role in their marketing messages. ...