You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Matters More Than Obama, Health Care and Guinness Beer in Twitterland? Hint: It Begins With an S, Ends With a W. Dumenco's Trendrr Chart of the Week By Simon Dumenco, Published on March 17, 2010 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.