Advertising Age Article Abstract
Little Love for the Mobile Web in App-Adoring World
Much-Larger Platform Goes Hungry While Marketers Throw Mobile Budgets at IPhones, but Is That Changing?
NEW YORK (AdAge.com) -- The love affair between marketers and mobile apps is in full bloom, but the obsession with apps and the niche market they represent is coming at the expense of the mobile web, which is exponentially bigger and starving for brand dollars. ...