You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract If Seeing Is Believing, Sharp Is Not So Bright in Its Messaging In New Spot for TV With Extra Color, McGarryBowen Comes Close to Admitting Paradox of Advertising a TV on a TV By Bob Garfield, Published on March 22, 2010 19 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.