You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Chinese PC Maker Lenovo Taps H-P's David Roman as CMO Red-Hot Marketer Hopes Exec Behind 'Computer Is Personal Again' Campaign Can Continue Its Turnaround By Normandy Madden, Published on March 23, 2010 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.