You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Get Ready For Twitter to Start Animating Machines Sony, Mattel, Nike and Barbie Are Already on Board With the 'Internet of Things' By Garrick Schmitt, Published on March 24, 2010 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.